Which type of logo is best for your business?
1. Emblems – The oldest form of logo, they come from stamps and convey traditionalism which can work nicely with that theme within a modern context. However they don’t shrink down very well, if you use them as a small logo on a website, chances are no one will be able to read it.
2. Logotype – Using only text with different sizes, weights and fonts you can create a sleek professional design. With this type of logo people will know your name immediately. I don’t recommend this type if you are a very hip/modern brand as you will be constantly updating the logo and also if you have a long company name.
3. Monograms – Monograms are great for company’s with long names. You can be really creative with these, however if you’re a brand new company, it might be worth waiting until you develop a good reputation.
4. Pictorial – This is great if your company name can tie in with an actual drawing or icon to give a clear sense of the brand. However, picking your logo too early whilst you’re still figuring out your product or service could force you into a singular way of branding and you may find it restrictive.
5. Abstract Pictorial – This is a great way of not being tied down to a pictorial logo, by just using an element in your logo you can create a more serious and unique tone. Before deciding, you need to establish what emotion you want your brand to express and match the abstract element to that.
6. Combination – Using a combination of pictorial and also logotype, using both a brand mark and text. This is the most future-proof logo as it’s so adaptable and it means you have the best of both (or several) worlds. I would avoid however, If you are more focused on simplicity.